Patient Volume
New-patient numbers held steady
August closed at 32 new patients, matching July and sitting 28.0% above August 2025.
Summary
August Performance
August maintained 32 new patients, matching July and outperforming August 2025 by seven patients. Google Ads produced 3,615 impressions, 317 clicks, and 18 conversions from 12 calls plus six attributed lead opportunities, while website traffic reached 1.73K visitors, up 179.45% versus the previous month.
Paid Search
Google Ads carried stronger full-month activity
Google Ads delivered 317 clicks and 18 total conversions, made up of 12 calls and six attributed lead opportunities.
Main Watchpoint
Lead quality improved, but follow-through still matters
Two call opportunities showed high appointment intent, while Google Ads accounted for six of eight August opportunities.
Learned
Key Learnings From August
August showed stronger paid reach and response volume, with search activity feeding calls and opportunities while Meta added lower-cost traffic support. The main priority is converting more of that activity into confirmed patient outcomes.
Search Demand
Google Ads generated the clearest conversion activity
Search produced 18 total conversions from 12 calls and six attributed lead opportunities, making it the strongest direct-response channel in August.
Traffic Growth
Paid and direct traffic carried the website lift
Paid traffic led the website mix with 882 visitors, while direct traffic added another 483 visitors.
Lead Quality
Two high-intent call leads stood out
August included two high-intent call leads with appointment intent, including one urgent emergency booking.
Graphics
Creatives Delivered In August
August included a fresh set of static graphics to support campaign and content activity.
Other Graphic Links
New Patient Numbers
Full New-Patient History
August finished at 32 new patients, matching July and outperforming August 2025. With paid activity running for the full month, patient volume held steady after July’s recovery.
August 2026
32Vs July 2026
0.0%Vs August 2025
+28.0%2026 YTD
239| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|
Historical monthly new-patient results across the full year history, with August highlighted.
Monthly Trend
Patient volume held at July’s level
August matched July at 32 new patients, keeping the post-pause recovery from dropping back.
Year Comparison
August improved year over year
August 2026 finished seven patients ahead of August 2025, a 28.0% year-over-year improvement.
Marketing Context
Full-month paid activity supported stability
Google Ads and Meta both contributed traffic and response activity, helping patient volume hold steady.
Leads
Lead Opportunities
August closed with eight opportunities. Six were attributable to Google Ads activity, while two came through webchat and are reported separately from paid search.
August Opportunity Summary
August had eight opportunities, with Google Ads accounting for six and webchat contributing two.
Status
Total opportunities
August opportunity volume
8
Mix
Google Ads-attributed opportunities
6
Webchat opportunities
2
Lead Quality
Google Ads drove most lead volume
Six of eight August opportunities were attributable to Google Ads, reinforcing search as the main source of lead activity.
Lead Follow-Up
Webchat added separate enquiry volume
Two opportunities came through webchat, adding enquiry volume outside the Google Ads-attributed lead count.
Calls
August Call Activity
August generated 12 inbound calls, all from Google Ads. Seven were answered, four were missed, one went to voicemail, and two call opportunities showed strong appointment intent.
Call Outcome Split
Answered calls outnumbered missed calls, but five calls still did not reach a live conversation.
Total Calls
12
Inbound August calls
Answered
7
58.3% of calls
Missed / voicemail
5
41.7% of calls
Google Ads Call Path
All August calls came through the Google Ads landing page call path.
Source Mix
Google Ads drove every August call
All 12 inbound calls were tied to Google Ads traffic, reinforcing search as the main direct-response channel.
Response Rate
Answer rate improved compared with July
Seven of 12 calls were answered in August, a stronger ratio than July’s three answered calls from seven total calls.
Conversion Risk
Missed calls still represent leakage
Four missed calls and one voicemail still leave room to improve paid call conversion.
Google Ads
Search Campaign Performance
Google Ads generated 3,615 impressions, 317 clicks, and 18 conversions in August. The conversion total combines 12 calls with six Google Ads-attributed lead opportunities.
Paid Search Funnel
Search activity carried strong click volume, with conversions counted from calls plus attributed lead opportunities.
Impressions3,615
Clicks317
Conversions18
Search Efficiency
Google Ads improved click efficiency while producing measurable conversion activity.
CTR
8.77%
Click-through rate
Conversion Rate
5.68%
Conversions divided by clicks
Cost Per Conversion
$84.39
Spend divided by conversions
Spend
$1.52K
Total August spend
Search Reach
Google Ads scaled from July
Clicks increased from 210 in July to 317 in August, while impressions rose to 3,615.
Efficiency
Average CPC improved
Average CPC moved from $5.24 in July to $4.79 in August, giving the campaign more traffic for the spend.
Lead Path
Search drove calls and lead opportunities
Google Ads produced 12 calls and six attributed lead opportunities, bringing total Google Ads conversions to 18.
Key Recommendation
Keep campaigns active to protect booking momentum.
August held patient volume at 32 while paid response activity strengthened. Pausing campaigns risks softening new-patient flow and creating future booking gaps that have to be rebuilt.
Meta Ads
Facebook Traffic Campaign
Meta Ads supported awareness and top-of-funnel traffic in August, delivering 29,308 impressions and 623 clicks with $391.10 spend.
Meta Awareness Flow
Meta contributed broad reach and low-cost traffic support through the month.
Impressions29,308
Clicks623
CTR2.13%
Meta Efficiency
Meta is best viewed as an awareness and traffic channel, helping keep the brand visible while driving low-cost visits.
CTR
2.13%
Click-through rate
Average CPC
$0.63
Average cost per click
Spend
$391.10
Total August spend
Impressions
29.3K
Awareness volume
Awareness Reach
Meta kept the clinic visible at scale
The campaign delivered 29,308 impressions, giving Tweed Family Dental broad local visibility through August.
Traffic Efficiency
Clicks came through at a low average cost
Meta generated 623 clicks at a $0.63 average CPC, making it an efficient traffic support channel.
Channel Role
Meta supports demand while search captures intent
Meta is best used to maintain awareness and site traffic, while Google Ads remains the stronger direct-response channel for calls and lead opportunities.
Website Traffic
Website Traffic
August website traffic reached 1.73K visitors, up 179.45% versus the previous month. Paid traffic led the month, with direct and CPC also contributing meaningful volume.
Traffic mix
Largest Source
Paid traffic led website volume
Paid traffic delivered 882 visitors, making it the largest website source in August.
Direct Support
Direct traffic added strong volume
Direct traffic contributed 483 visitors, showing continued branded or return-visit demand.
Search Support
CPC and organic both supported demand
CPC contributed 182 visitors and organic added 128 visitors, helping broaden the traffic mix.
Landing Pages
Pages Supporting August Demand
August campaign traffic continued to use established landing pages built around offer-led acquisition and general enquiry flow.
New Patient Offers
Supports introductory offer-led enquiries and first-visit conversion messaging.
https://tweedfamilydentist.com.au/new-patient-offers/
Invisalign Offers
Supports treatment-specific consultation demand around Invisalign offers and smile-correction enquiries.
https://tweedfamilydentist.com.au/invisalign-offers/
Main Landing Page
Remains the core conversion destination for general campaign traffic and enquiry flow.
https://tweedfamilydentist.com.au/landing-page/
Wins
What Worked In August
August held patient volume steady while paid channels expanded traffic, calls, and opportunity volume.
Patient Stability
New-patient volume stayed at 32
August matched July and outperformed August 2025, keeping the account at a stronger patient level.
Search Growth
Google Ads delivered stronger response activity
Google Ads produced 317 clicks and 18 total conversions from 12 calls plus six attributed lead opportunities.
Traffic Lift
Website traffic accelerated sharply
Website traffic reached 1.73K visitors, up 179.45% versus the previous month.
Action Plan
Priorities Following August
The next focus is to convert stronger Google Ads activity into more booked appointments, with clear ownership across follow-up, call handling, and campaign management.
Owner: Clinic Team
Follow up every opportunity quickly
Eight August opportunities need prompt follow-up so more Google Ads leads turn into confirmed appointments.
Owner: Front Desk
Reduce missed calls
Five calls were missed or went to voicemail, so faster answering and callback follow-up should be a priority.
Owner: Shoutout Digital
Keep search as the lead driver
Google Ads should stay focused on calls and lead opportunities, while Meta supports awareness and retargeting.